Am I missing something with Sonarworks SonicID?

Thanks for posting Igor Raykin 
 
We already have a direct support request thread open, but I will post the answer here too, in case someone else has the same quesion:

Yes, there are a few errors that you might be making, as the software can be a little counterintuitive for first-time users. Here are a few things to keep in mind:

• Before exporting your mix, make sure to bypass the plugin. Calibration is for monitoring only — if left enabled during export, it will imprint the correction curve onto your rendered mix (not good, we want it for monitoring only): Render-bypass workflow with the DAW plugin
• Subwoofer setups often have exaggerated bass, so calibration will likely reduce the low end. This can take some getting used to, but as long as you've measured your 2.0 + sub setup correctly, it’s working as intended: Measuring a 2.0 stereo setup with subwoofer
• Importantly, calibration doesn’t "ruin" your mix — it just EQs your monitoring environment. If it cuts bass or boosts treble, you simply EQ your mix accordingly to get the desired sound.
• Also, applying calibration to existing mixes will make them sound different — usually worse — because you're altering a finished product. If you want to use calibration with old mixes, you’ll need to remix them with calibration enabled, then export with the plugin bypassed.
• Finally, remember: calibration is for monitoring only during the mixing process. Once exported (with calibration bypassed), your track will sound different unless you're listening through a system-wide calibrated output. For real-world evaluation, always judge your mix on various playback systems to check how well it translates (not by how the calibration sounds like on your setup). Likely, you will find that trusting the calibration for accuracy and mixing accordingly, results in greatly improved mix translation to other playback systems, clearing any initial doubts.