I am not satisfied with the new product


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    Kārlis Stenders (Edited )

    Hey, thank you for the post, and apologies for the lag here! Apologies for the moderation time here. 

    Actually, we are working on functionality for turning off the preference and hearing test adjustments On/Off in SoundID for those of you who enjoy a purely flat frequency response (as well as other new goodies!). I cannot provide an exact ETA, but it will be available in the relatively near future. Also, True-Fi is still available for its license owners, so we will not be cutting it off for anyone who prefers it instead of SoundID (although SoundID will be free for all True-Fi license owners). The preference and hearing additions to the hardware calibration in SoundID are constantly improving and we have recently been able to reach a rather impressive 70-80% conversion rate in SoundID - meaning, most users are impressed by the sound and find it a significant improvement! So we are definitely on the right path here, and the steep learning curve that we've been on is providing us with everything we need to get SoundID off the ground on a large scale in a not so far future. 

    I should also mention that True-Fi was a niche product, mostly used by the pro crowd already familiar with Reference 4, so we noticed that the preference and hearing adjustments in the new product are not that interesting to them. In other words, those early adaptors are rather expecting a mobile version of Reference (which, of course, might be possible at some point in the future), but this is not what we're attempting to build with SoundID.

    Let me elaborate for better insight: with SoundID we have done the biggest sound preference research ever (70,000 sample size and still growing). Out of the many things learned, there is one that stands out the most: even the very best performing target EQ curve (flat being one of them too), even the very best performing sound target curve is ONLY liked by 17% of listeners. This was an eye-opening moment for us, it was instantly clear that there is no one-size-fits-all when it comes to music playback (contrary to the music creation process, where the flat target is the key). That also explained why True-Fi failed - and despite the very dedicated early adaptors, like yourself who are enjoying True-Fi so much, we really have to admit that it failed to reach any sort of traction on a bigger scale. The reason was simple and made perfect in the light of the research we did: we were trying to force a flat response to music listeners as if they are music creators, and they were simply not interested. Going back to that important 17% number above, it became absolutely clear that sound personalization is the key to success here (based on the flat correction to start with, of course). 

    Mobile is the obvious choice for the market we're trying to tackle, so the main hub of SoundID is also mobile (most SoundID users are not using it on desktop at all); most users will be using SoundID on earbuds on the move, not expensive over-ear studio-grade headphones. But we will nonetheless keep improving and maintaining the desktop app until the point where it is ready to come out of Beta because the desktop aspect is still a huge deal too!

    Hopefully, this makes sense to True-Fi users who are confused by the direction we're taking with SoundID. We truly have a huge thanks to give to all of our early adaptors, especially to True-Fi users - without the experience we've gained from True-Fi, we would not have been able to get this far, so it means a lot that True-Fi users are still engaged and giving their feedback on our development efforts!

    If anyone is still confused about the overall concept, here it is in a nutshell:

    • Reference: flat sound for music creators
    • SoundID: personalized sound for music listeners 
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