We believe SoundID is an important next step for music creators as it maximizes emotional impact with music listeners.
When creating music in your studio, you are creating the best possible version of the song. But as soon as it leaves the studio, there’s no control over to how the end-listener perceives your creation. All listeners have an EQ between your creation and the playback, meaning headphones that all color sound. When listeners are choosing their headphones, they don’t necessarily know that they got the best possible sound for them.
With SoundID everyone will still hear a different version of your song but it will be a version that’s perfected for the particular individual. Therefore for music creators, SoundID promises to deliver your creation with maximum individual emotional impact. With enough scale, we believe this is the right answer to the translation problem at its core.